Luxottica Business Model

Our Business Model

QUICK VIEW

Luxottica operates in a continually evolving and highly competitive global market.

Quality of products, plants on the cutting edge, unique retail and wholesale distribution. This is Luxottica Group, a worldwide integrated leader.

Luxottica's products are distinguished by the excellent design and the high quality and they are known all over the world thanks to a strong and well balanced brand portfolio.

Among the house brands are listed Ray-Ban, the most known sunglasses brand at worldwide level, Oakley, Vogue, Persol, Oliver Peoples, Arnette, REVO and Alain Mikli while the licensed brands include Armani, Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace.    

The wholesale distribution touches 130 Countries in all the 5 continents and makes use of 20 logistic centers and more than 40 commercial subsidiaries , that allows a direct presence in the most important markets.

Particularly revealing is the penetration in the emerging markets, as well as in the new channels represented by the shopping centers, the airports and the stations.

Together with the direct control on wholesale, Luxottica has the most extended worldwide retail network, being leader in the optical retail business through leading brands such LensCrafters and Pearl Vision in North America, in Asia Pacific with OPSM, Laubman & Pankand and Budget Eyewear, in China with LensCrafters.

As of December 31, 2012, Sunglass Hut operated a retail network of 2,713 stores worldwide, including 2,610 corporate stores across North America, Asia-Pacific, Europe, South Africa and Latin America and 103 franchise locations in the Middle East, India, the Philippines and Thailand. 

Finally the control of Oakley, global icon for sports eyewear, allows a strong garrison of the market and channel of sport, in which Luxottica is present both at wholesale and retail level, through the one brand shops chain O’ stores.

THE MARKET

Luxottica operates in a continually evolving and highly competitive global market.

Luxottica operates in a continually evolving and highly competitive global market.

We are committed in mature markets on a day-to-day basis and are engaged in all the challenges that have arisen in the last three years. We strive constantly to adapt to and anticipate change in each market, often managing to guide such developments.

In the emerging world, Luxottica puts it leadership potential at the service of local markets. We are convinced that through its knowledge of these markets Luxottica can further improve its distribution platform. This is why we have made substantial investments in the last few years and intend to expand and strengthen our operations in these countries.

COMPETITIVE POSITIONING

Luxottica’s success is based on a perfect combination of and interaction between key factors.

Luxottica’s success is based on a perfect combination of and interaction between the following key factors:

• global leadership in manufacturing;
• the strongest and most successfully balanced brand portfolio in the industry;
• wholesale distribution operations in 130 countries;
• lens finishing capability;
• over 7,000 stores worldwide;
• leadership in the sports segment;
• technological supremacy in sunglass lenses.